Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/753141
i n d u s t ry s tat i s t i c s 2016-2017 THE BIG BOOK | NAILS MAGAZINE | 57 >>> 43% of salonshave added new services in the last year. They have stopped coming to the salon all together. 8% They didn't want to pay the price. 17% Nail damage. 25% They wanted to change nail color more often. 8% They wanted to try a different technique. 18% I don't know why. 9% Other reasons 15% I do not have any regular gel customers. 14% None of my regular gel customers have discontinued wearing gels. 46% Some of my regular gel customers have discontinued wearing gels. 32% At least half of my regular gel customers have discontinued wearing gels. 2% Most of my regular gel customers have discontinued wearing gels. 1% All of my regular gel customers have discontinued wearing gels. 1% S a l o n S e rv i c e s 65% YES 35% NO HAVE YOU TRIED A NEW POLISH BRAND IN THE PAST 12 MONTHS? DO YOU KNOW WHY YOUR PREVIOUS GEL REGULARS HAVE STOPPED GETTING THEM? Handpainted 83% Swarovski crystals 67% Stamping 62% Chrome nails 52% Decals/nail coating 44% 3-D nail art 42% Airbrush 9% N/A 7% Other 5% WHAT KINDS OF NAIL ART DO YOU OFFER? HAVE ANY OF YOUR REGULAR GEL-POLISH CUSTOMERS STOPPED WEARING GELS IN THE PAST YEAR? DO YOU RETAIL PRODUCTS FOR CLIENTS' AT-HOME USE?* YES 67% NO 33% WHAT SERVICES ARE OFFERED AT THIS SALON? Basic manicures 89% Nail art 85% Basic pedicures 83% Brush-on gel polish (using a polish-type brush) 83% Acrylics 71% Specialty pedicures 69% Specialty manicures 67% Soak off gels 67% Waxing 57% Eyebrow shaping 55% Nail Reconstruction 50% Full coverage nail art decals or coverings 50% Paraffin dips 49% Hair care 43% Skin care 36% Eyelash extensions 27% Eyelash tinting 24% Body massage 22% Wraps (any type) 23% Acrylic dip systems (or powder & glue extensions) 21% Reflexology 16% Other (Please Specify) 8% top 10 Best selling retail products* this product is sold in my salon this product is one of my top 3 best selling retail items. Nail polish 45% 23% top/base coats 47% 12% cuticles treatments 45% 34% nail strengtheners 44% 24% nail decals/ embellishments 17% 5% hand and skin care 48% 39% hair products 38% 26% bath and body 35% 11% makeup products 29% 9% clothing/jewelry 28% 7% home goods 8% 3%