Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/753141
60 | NAILS MAGAZINE | 2016-2017 THE BIG BOOK i n d u s t ry s tat i s t i c s Each year we ask nail professionals what their biggest business challenges are, and their concerns are consistent year over year. The biggest challenge you all face is building a clientele and retaining it. Many of you are just starting out and struggling to earn the trust of new clients. We heard from some respondents who had been out of the industry and were trying to regain their footing. Sadly, I thought, was how fearful many nail professionals are about their ability to retain clients after a price increase. Competition is stiff for nail salons, with a service industry that has a salon on every corner. How do you stand out from the masses? These are the other challenges you mentioned: finding quality staff, doing more marketing and advertising, charging what you're worth, staying on top of new technical trends, and winning over clients with outstanding customer service. While it didn't make the Top 10 list, one of my favorite challenges, written by about 2% of you, was that you were "too busy!" What a great challenge to have! 1 Building and retaining clientele 2 Competition/too many discount salons 3 Keeping up with trends 4 Pricing 5 Product and general business costs 6 Finding and retaining quality staff 7 Advertising/marketing 8 Dealing with the economic downturn 9 Dealing with inconsistency with clients (late, no show, length between appointments) 10 Educating clients *Respondents chose all statements that were true for them personally. c a r e e r how long have you worked at your current salon? * Less than a year 22% between 1 and 2 years 17% between 2 and 3 years 11% between 3 and 4 years 8% between 4 and 5 years 6% between 5 and 6 years 5% between 6 and 7 years 5% between 7 and 8 years 3% between 8 and 9 years 3% 10 years or more 20% what is your ultimate goal as a nail tech?* Opening my own salon 44% Starting a product line 16% Becoming an educator 16% Being on the cover of NAILS 7% I've already reached my ultimate goal. 7% Paricipating in competitions 4% None of the above 6% HOW WOULD YOU DESCRIBE YOUR CURRENT FEELINGS ABOUT YOUR CAREER AND THE NAIL INDUSTRY? SELECT YOUR LEVEL OF AGREEMENT OR DISAGREEMENT WITH THE FOLLOWING STATEMENTS. I am satisfied with my current work. 43% 39% 12% 6% 1% I am satisfied at my current salon. 46% 31% 16% 6% 2% I am considering getting an additional job. 11% 18% 16% 19% 36% I am considering switching salons. 5% 8% 18% 21% 47% I have an overall positive outlook on the nail industry. 46% 39% 11% 4% I am satisfied with my income each week. 12% 31% 26% 22% 9% I feel that I am expanding my skills. 33% 45% 16% 6% 1% I look forward to going to work. 42% 43% 12% 2% 1% I have seen more new clients this year than last year. 29% 32% 25% 12% 3% I see future growth opportunities in my career. 40% 36.% 15% 8% 1% Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree