Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/794232
72 manicure/pedicure services SPA SPEAK: SERVICE MENUS THAT SELL Clients are used to the language of nail design but they might be less clear about spa care. There has been such a great leap forward in hand and foot care in the past few years that the techniques and active ingredients are difficult to stay on top of (even for professionals). It's up to you to market your products and services in the best possible way, so take some time to get your menu's message just right. The skincare menu needs to provide information about the following: • Services • Products/ingredients used • Recommendations based on skin type and condition Services Now that you are investing in the products and education to become a trusted ProSpa care consultant, you will want to develop a series of upgraded manicures and pedicures for your menu. Name them appropriately and provide the price up front. Use your OPI Profit Calculator to determine cost of goods, required time for service, and profit goal. Focus on your own value rather than worrying about what the competition is charging. Provide some compelling description about each service; explain why the longer (and more expensive) manicure will provide enhanced benefits. A menu is all about giving clients a choice based on their own needs and preferences. Salons can download customizable three-tiered service menus at opi.com. Products/Ingredients You have a line of products specifically formulated to get the best results for skin and cuticles. This is something to tell the world! Your communication should be enthusiastic, yet simple and honest. OPI provides descriptions of each product, from the Micro-exfoliating Hand Polish to the Protective Hand Serum. Lots of accurate details are available on the ingredients and the host of benefits they provide. Take advantage of these resources when you are pulling together your spa menu. Be specific, not vague. Custom Recommendations The testing of ProSpa products encompassed trials on hundreds of subjects of various ages and skin conditions. During the education phase you will learn how to assess typical skin conditions that are non-medical, age and lifestyle-related conditions characterized by excessive dryness, cracking, and discoloration. Reference this background when you talk about individual treatments for your clients. Use language and phrasing that gives clients clear information about the services you offer for quality skin care.