Nails Magazine

MAY 2017

Magazine for the professional nail industry.

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56 | NAILS MAGAZINE | MAY 2017 Industry Pro Shares Pricing Formula The Salon Service Pricing Toolkit, created by cosmetologist and beauty industry advocate Tina Alberino, helps to demystify the pricing process. "I created the Service Pricing Toolkit because so many beauty professionals were receiving terrible advice about pricing from fellow professionals who had never been taught the necessary math to calculate appropriate, sustainable prices," says Alberino. "Many salon owners initially set their prices by slightly modifying the prices of their competitors or making them up based on what they considered to be reasonable, without accounting for their costs. Failing to do this critical math correctly can doom a salon to failure before it's even opened its doors." The Service Pricing Toolkit gives salon owners a spreadsheet system that performs the calculations for them, along with a guide that explains the calculations in easy-to- understand terms. The Toolkit includes: > Salon Service Pricing Guide explaining Alberino's step-by-step process for calculating service prices > Salon Service Pricing Excel Spreadsheet that does all the complex math > Employer Obligations Information Sheet to prevent common mistakes > Comprehensive Salon Assessment Checklist and Glossary For more information, go to Tech Pays Forfeit for Being Late Nail tech LáShaun Brown-Glenn really pays the price when she's running late — and that price is $15. Brown-Glenn, the owner of Chicago's Nails Naturally Hand & Foot Spa, gives clients a $15 discount if she runs late for their appointment by 15 minutes or more. The policy began as a one-time thing. "It was just something I did for a guest when I was running behind without any warning to her," she says. "Then it became policy because it felt right. I believe that if you have policies for the guests you serve, then there should be a policy for those who serve. Really, it's the golden rule: Treat others the way you want to be treated." Brown-Glenn's clients greet her discount policy with a range of emotions — from shock to laughter to appreciation. "My guests usually debate with me," she says. "They say, 'No, you don't have to do that. This is how you make a living.' My response is always, 'It's the right thing to do.' Be respectful of their time and they will be respectful of yours."

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