Nails Magazine

SEP 2017

Magazine for the professional nail industry.

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100 | NAILS MAGAZINE | SEPTEMBER 2017 THE SCOOP: After writing a well-received Facebook post discussing her dissatisfaction with nail salons, former real estate agent Nina Babaie had an epiphany. She would resolve her complaints by investing in her own salon. She had already accumu- lated significant savings from a successful career, and despite a passion for selling homes, she was determined to create the salon experience she envisioned for her community in San Diego. Its name is Cürbar, pronounced "cure" as in manicure and pedicure. The salon launched in March 2016, and over the past year and a half, Babaie says business has exceeded expectations. That may be because Cürbar has exceeded its clients' expectations as well. The friendly nail salon offers a straightforward, simple menu, choices for reading that go beyond tabloid mags, and impeccable sanitation. "We even have staff that's just dedicated to cleaning," Babaie says. "I'm kind of a germaphobe so we're extremely sanitary, and we remove all our tools and bowls from sight after every service religiously." THE DECOR: Beyond Cürbar's impressive dedication to service fundamentals, the "fun stuff" is where Cürbar's uniqueness reels in — and retains — its clients: Meaningful literature is provided for those who prefer to read about yoga or salon profile Something for Everyone at San Diego's Cürbar Beyond its services, Cürbar offers quality games, reading material, and music, as well as the juxtaposition of feminine and masculine salon decor so that clients of every age and gender feel at home. BY NANCY KIRK } BUSINESS Babaie chose large leather chairs so male clients could be comfortable visiting for a pedicure. nature than peruse celebrity gossip, and to encourage visits from the entire family, the TV often projects sporting events for dad, while the front lobby area serves as a chic play area for kids, with Disney books, puzzles, and a chalkboard wall. "We play really fun new dance music and the vibe is as if you're coming to QUICK LOOK Salon name: Cürbar Location: San Diego Owner: Nina Babaie Square footage: 1,590 Specialties: Gel-polish and meticulous sanitation Website: www.thecurbar.com

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