Magazine for the professional nail industry.
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The How To Do Anything Better Guide 604.278.5851 www.akzentz.com sponsored by HOW TO BUILD A More Successful Nail Operation You've been in the nail business a long time and know what it takes to be successful, right? But if you take a magnifying glass to your operations, you will no doubt see some areas that could benefit greatly from a change in approach. Akzentz' educators and product experts have helped thousands of nail techs and salon owners reach new heights by teaching these key principles: 1. Choose Quality, Not Quantity Focus on consolidating a haphazard array of products down to a few high-quality lines you trust. This simple step will decrease the risk of quality breakdown and streamline your business operations and spending. You will save time and money and offer consistent quality to your clients at every service. 2. Knowledge Is Power Not understanding how to use products and equipment properly can lead to stress, application errors, product breakdown, and lost clients. Instead of experimenting and learning on paying clients, stay up-to-date on education and practice in the classroom. Taking classes from the manufacturer of the products you purchase will help you optimize your success at the manicure table. 3. Product Choices Affect Menu Prices Product usage is a main factor in how much you should be charging your clientele for each service. Calculating your product usage cost, adding on overhead, and allocating for your own pay and rainy day fund will guarantee you are making the money you should from each service. It will also ensure you can continue to buy the products you love! 4. Savvy Clients Are the Best Form of Marketing Educating your clients about the products you use and why you use them is a special opportunity to create walking advocates for your business. Clients who are well educated about the services they receive will be able to explain the benefits of those services to everyone they meet. So share your product knowledge and empower your clients. They will help your business prosper by educating and recruiting.