Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/753141
86 | NAILS MAGAZINE | 2016-2017 THE BIG BOOK HOW TO DO EVERYTHING BETTER GUIDE: ... EVEN BETTER your audience. Proper lighting and sound are much more necessary than fancy cameras and editing software. When setting up your shot, think like the viewer. How close would you want to see the demonstration? What's the best angle? When editing your video, don't forget to add your contact information at the end of a video. YouTube has a built-in video editor, which is a great tool to use when you're just starting out. Focus on a smooth, clean editing job; less is more. Explore the annotations features, which allow you to layer text, links, and hotspots over your video. It helps enrich the video experience by adding information and interactivity. If background music will add to your video, YouTube also has an extensive audio library filled with royalty-free tunes. Damas suggests playing music quietly so it's there to fill silences but doesn't overpower your own voice. YouTube is a social platform, so on it, you have the opportunity to become part of a community. You can create your own channel, which is a page populated with your own videos and promotional items. When users subscribe to your channel, your content pops up on their feed. Collaboration videos are a great way to expand yourself and gain more views. To learn more about your community of viewers, take a look at first priority as a salon owner or nail technician, it can improve your bottom line. You don't need to understand every single facet of search engine optimization to run a successful nail business, but know that higher search results rankings can bring in more clients. How to Make Your YouTube Videos More Professional Janne Damas, a nail tech at Florida- based hotels as well as the owner of her own mobile salon business Dearnatural Nails, has experienced much of her career advancement through YouTube. She started her YouTube channel in 2011. Fast forward three years: Damas now has regular nail clients, a branding deal with Sally Hansen to make videos for its professional line, and YouTube sponsorship from online beauty network Style Haul. Studies have shown that on average, online video viewers are looking for short, three-minute clips. Whether posting a "how-to" or promotional video, an important thing for beauty professionals to communicate is the client experience. Ask for suggestions and respond to comments. By staying connected within the YouTube community, you can garner more repeat viewers and also get to know the best results," he says. Use these guidelines to make your website as SEO-friendly as possible: > Be clear when describing your content and use accurate and descriptive titles. Think like a client and not like a salon owner. > Use keywords that you want people to search for. > Make sure your site is updated to reflect any price increases, added services, or new contact information. > Don't rely on images to carry your text. Things must be explained. > Feature the keyword at least once near the top of the page and at least two to three times in the body copy of the page. > Be mindful of your title's length. Search engines only display the first 65-75 characters of a title tag. > Make sure URLs are descriptive and minimal.If your website happens to fall lower in search results at times, don't worry. Instead, you may want to make sure your site hasn't been penalized by a search engine. More often than not though, the search engine probably changed its ranking algorithm. This shouldn't be an area of concern though, as ranking tend to fluctuate daily. It's when a dramatic rankings decrease occurs that you will want to carefully review your website. Durocher recommends rebuilding a site if it is more than five years old. While SEO might never be your CONNECT >>>