Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/91141
Manage Appointments With SetMore SetMore Appointments is an easy-to-use web-based appointment-setting system that was designed with beauty profession- als in mind. The SetMore Appointments scheduling system helps small businesses nurture their customer relationships with automatic reminders, Facebook integra- tion, and a self-service booking page. There's no credit card or contract required to sign up, and it only takes a minute to get Five readers can win a free unlimited account with SetMore. Go to www. nailsmag.com/freebies by December 31 to enter to win. an account. No website is required to take full advantage of its features since each SetMore account comes with a customizable booking page. For more information, go to www.nailsmag.com/⇒ ⇒ /23442. What's Your Time Worth? Deciding how much to charge for your services doesn't have to be a guessing game. Nor should you simply see what others are charging in your area and do the same. The numbers should ultimately refl ect your unique situation. Candice Everest, owner of Panache Nail Studio in Stanwood, Wash., off ers these four steps to determine how much to charge for a given service. Get out your calculators! 1. Calculate your monthly overhead, including everything not directly associated with services: rent, utilities, insurance, licensing, paper Everest supplies, dispensary, refreshments, magazines, etc. Next fi gure out how many service hours you will work per month (not counting opening, closing, cleaning, and administration). Then divide your overhead by the number of hours worked per month — this tells you what it costs per hour for overhead. So if your overhead is $1,000 and you work 35 service hours per week, divide $1,000 by 140 hours (35 x 4) = $7.14 per hour. This assumes four weeks worked per month. 2. Calculate your cost for each service, including everything used (products, wipes, cleanser, pro-rated wear on towels, wear and tear on tools and equipment, etc.). Also fi gure in expenses like credit card fees and state taxes. 3. Determine the hourly rate you want to earn while doing services. (Keep in mind that your pay needs to cover your time while doing things that don't generate revenue, like cleaning.) 4. To determine how much you should charge for a given service, add the following: > time multiplied by hourly overhead cost (step 1) > service cost (step 2) > time multiplied by hourly wage cost (step 3) Once you have all of the services calculated you can compare them to each other and fi nd price points for services that should be comparable or diff erent. For instance, most people agree that a full set should cost more than a complete re-balance, but they actually have the same cost, more or less, so when you bump the price of a full set up you will end up with a higher hourly rate. Finally compare with other salons in your area. If you are considerably higher, make sure you're off ering the extras that make it worth the cost. Have a business question? (about marketing, pricing, personnel, etc.) E-mail it to Judy.Lessin@bobit.com and check back here for an expert answer. 92 | NAILS MAGAZINE | DECEMBER 2012 www.nailsmag.com/fifi/23249