Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/688035
108 | NAILS MAGAZINE | JULY 2016 } BUSINESS Wilson emphasizes hand-writing the card, as it's a personal touch and shows clients you noticed they have been absent and missed. She suggests including your business card and an expiration date of six weeks. If you make an expiration date longer than six weeks, she says, it gets lost and forgotten. There is no hurry to use it; six weeks, however, creates a sense of urgency. "When I ofered 50% of, notice it was on an upgraded service," Wilson says. "This gets my clients to try a service they have not had before and allows me to recoup more of my money post-discount. By upgrading the service, this can create new buyers. Ofering 50% of means I'm serious: It will bring back more of my missed clients quickly. I ofered 50% of to spark interest, speak volumes, and get clients back fast. Ofering $5 of or 10% of isn't enough to get clients to return." Handwritten new client thank-you cards with a discounted ofer or bounce- back service can create repeat business. Send a card telling the client how much you enjoyed meeting her, and invite her back to enjoy a complimentary parafn wax treatment with a pedicure. Include an expiration date of six weeks. "This too, will create a call to action, is a personal touch, shows you enjoyed meeting them, and that they were memorable," says Wilson. "I already gave her a manicure, now I'm marketing to her to get her in for a pedicure. Remember, it can take up to three visits for a client to become comfortable and to build rapport. I feel if a client comes back three times, she's yours!" >>> Ofering discounts only works if clients use them. The best way to motivate clients to use them is to create a call to action — a sense of urgency. Wilson uses hand-written missed client cards and new client cards to accomplish this. Here's an example: Dear Lillian, I haven't seen you in a while — you've been missed! Come back and receive 50% of an Ultimate Pedicure with me. I look forward to seeing you. Call to make your appointment today! Jill CREATE A CALL TO ACTION (800) 307-8818 ( 8 0 0 ) 3 0 7 8 8 1 8 Industry Professionals Call Now for a Free Sample ® Available from these fine distributors Seattle Nail Supply-WA 206-971-7409 Princess Nail Supply-NC 877-733-4772 Sky Line Nail Supply-VA 703-849-8887 Le Belle Nail Supply-GA 678-547-0098 Texas Nail and Beauty Supply-TX 210-655-3435 Sunlight Nails-FL 407-898-4113 Beauty West-CA 714-265-6100 Kelly Beauty Supply-MA 617-282-0264 15 mL ( 0.5 FL OZ) HEALTHY UNHEALTHY KILLS FUNGUS Maximum Strength Professional Formula BRUSH-ON ® HEALTHY UNHEALTHY NDC# 63347-810-01 . 5 F L O Z ) U N G U S S t r e n g t h a l F o r m u l a U S H - O N ® H E A L T H Y U N H E A L T H Y N D C # 6 3 3 4 7 - 8 1 0 - 0 1 1 5 m L ( 0 . H E A L T H Y U N H E A L T H Y K I L L S F U M a x i m u m P r o f e s s i o n a B R U Are you a busy nail technician seeking superior products in the industry? You asked and we delivered! Welcome Vité20 ® Brush-On, our no mess antifungal solution with proven results. The Vité20 Brush- On is supported by our 100% Money-Back Guarantee and offers a supreme opportunity to enhance your business. BRUSH-ON Good Luck Keeping This Stuff on Your Shelves