Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/688035
26 | NAILS MAGAZINE | JULY 2016 28 On My Mind 50 We Hear You 56 Nails File 66 Freebies & Giveaways 68 On The Road 144 Reader Nail Art In Every Issue Technique p. 70 74 Demos Step-by-steps from Bodipure and Footlogix 78 Signature Services Step-by-steps for a Sweet Life Signature Pedicure 80 Behind the Scenes Find out how to do the nails that are on this month's cover. 82 White Proportions Nail tech Halley Fortenberry shows how symmetry can make your summer nail art designs more attractive. Style p. 84 9 0 Nail Art Studio Step-by-steps on new nail art designs 94 My First Test Shoot The world of nails can stretch beyond clients and a table. A test shoot is a unique opportunity to work with other professionals and build a portfolio. Nail tech Diane Diaz takes us inside her frst test shoot to share what she learned. 96 Boutique: Foot Jewelry Summer is in full swing and that means more clients looking for pedicures. We've collected some of our favorite anklets, toe rings, and barefoot sandals that will pair perfectly with newly painted toes and add a little shine to your retail display. Business p. 98 102 Crowdsourcing How do you handle your clients when you go on vacation? 104 Let's Make a Deal: The Right and Wrong Ways to Discount Ofering discounts can sometimes turn out to be more trouble than it's worth, but if done correctly, discounting can translate into increased loyalty, bigger service tickets, and more retail sales. Learn the right and wrong ways to ofer special pricing. 112 Salon Profle: Be Part of the Family at Luxe Nails Luxe Nails' intricate nail art designs have drawn in clients from all over Philadelphia — and even a few celebrities. Now owner Lisa Nguyen is opening a second location to keep up with demand. Health p. 122 126 Something to Talk About: Letting Nails Breathe A notion persists in our industry that nails need to breathe. Learn why this seemingly logical idea is actually a fallacy. 128 A Day in the Life of a Nail Expert In this month's column, Dr. Stern discusses the efects of chemotherapy on the nail and the precautions you should take if a client has cancer. 130 Healthy Tech Q & A: Erin Brenhouse After having two children, Erin Brenhouse found her weight slowly creep up to the point where she began having health issues. Find out how this Canadian nail artist found ftness and regained her health. 78 90 112 126 } { in this issue 148 Product Spotlight 152 Ad Index 160 Get the Look 161 Deal Sheet 178 My Other Life