Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/271273
46 | NAILS MAGAZINE | APRIL 2014 Entity Beauty Names New Artistic Director Entity Beauty has appointed John Hauk as artistic director. Hauk comes to Entity as a 21- year veteran in the nail industry. He's received more than 300 awards worldwide, including the NAILS #1 Competitor of the Year in 2002. His prior experiences include international master trainer, mentor, nail competitor, salon owner, cover artist, and celebrity artist. He has worked for top nail manufacturers and his work has been featured on TV, in instructional DVDs, and in numerous global publications. "Entity Beauty was founded by the world's most renowned nail artists and we are proud to have John continue this legacy," says Entity's executive vice president of operations Leslie Randall. "With the renewed passion and expertise he brings, we look forward to what will most likely be the strongest year in our history." For more information, go to www.nailsmag.com/fi fi /14391. } { nails file What is it? A hair removal technique using a paste made from sugar, lemon, and water. The sugar paste is gently applied to the skin at a lukewarm temperature against the natural direction of hair growth. With a gentle fl ick of the wrist, the hair is removed in the natural direction of growth. This technique makes it possible to remove the hair as short as 1/16 inch. The technique is good for all skin types, hair textures, and skin sensitivities. Who does it? Sugaring LA (www.sugaringla.com) What they say about it: "Sugaring is a practiced technique so anyone can be taught to sugar with the right instruction and practice," says owner Danielle Correia. What they charge: Brazilian — $65; bikini — $45; full legs — $120; eyebrows — $30. Hauk "Many techs come out of school only knowing how to pass the state board exam and aren't salon ready. Because we live in the Midwest, there are so few educational opportunities for advanced training," says Sharon Frenz, owner of The Nail Boutique in Tomah, Wis., and the newly opened Next Step Nails Training. "Most salons want nail techs who can hit the ground running. I hope I can help new techs with education that doesn't cost a fortune." Frenz has been there herself. Six years ago, she had a license to work and not much experience. In a Midwest town with a population of 8,000, there were few working nail techs and only one or two were willing to help her out. "Post-school nail training required extensive travel and time away from my family and my job. The only classes I could fi nd were in other cities and not near where I lived," she says. "That's when I decided that when I honed my skills, I would share my expertise and help other professionals in smaller markets." Now Next Step Nails Training has offi cially opened its doors, offering workshops in a new facility. Topics include mastering basic acrylic and gel techniques, e-fi le certifi cation, quick and easy hand-painted nail art, reverse application, color theory, 3-D art, advanced nail shapes, and even business skills. "Because the classes are small, I can give individual attention to each attendee and fi ne-tune her skills," she says. Throughout the year, visiting and guest nail artists will be scheduled to bring the latest trends and techniques to the Midwest. Frenz will also travel to other areas in the Midwest and will teach workshops with 10 or more pre-paid attendees. Flexible scheduling is available. For more information, go to www.nextstepnails.com. Help Has Arrived for Midwest Techs Know Your Spa Treatments: Sugaring n a 0 4 1 4 g e n N F . i n d d 4 6 na0414genNF.indd 46 2 / 2 4 / 1 4 2 : 2 8 P M 2/24/14 2:28 PM